Sainsbury's Runs 1 Million Meal Appeal

Shoppers urged to donate food item to FareShare

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Sainsbury's and FareShare

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Sainsbury's stores across Hammersmith and Fulham, including Fulham's Townmead Road and Fulham Broadway and Kings Mall in Hammersmith are joining up with national charity FareShare to run a 1 Million Meal Appeal on Saturday, November 26.

As the name suggests, the aim is to collect enough food across the country to contribute to one million meals for those suffering from food poverty.

Customers are being invited to take part in the appeal by adding an item to their shopping basket from the meal appeal shopping list and donating it in the FareShare trolley after checkout.

For this project, Sainsbury’s is partnering with FareShare, a UK-based charity that provides quality food to a network of community-based organisations such as homeless shelters, day centres for the elderly and breakfast clubs for vulnerable children.

Customers will be greeted on Saturday by Sainsbury's staff and volunteers and given a meal appeal shopping list asking them to donate either tins, dried pasta, instant coffee, rice or tea. These items will then be collected and distributed to FareShare, either by Sainsbury's or its logistics partner Allied Bakeries.

The supermarket has donated surplus food to the charity for the last 17 years. A spokesman says: " With your help, FareShare want to feed even more of those in need. That’s why we hope you’ll take part in our 1 Million Meal Appeal.

" Please contribute by donating the long-lasting cupboard essentials that complement the fresh goods received daily by FareShare. When visiting a Sainsbury’s store, simply add one or more of the Meal Appeal Shopping List products to your shopping, then deposit in the FareShare trolley or container after the checkout."

All of the food collected by FareShare will be redistributed through its 17 depots to 700 organisations in the UK.

November 25, 2011