MicroLoan Foundation's London Underground Poster Campaign

Advertising space bought by female entrepreneurs will help African women

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MicroLoan Foundation's London Underground Poster Campaign

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The London-based microfinance charity, MicroLoan Foundation, which was founded in Chiswick but is now based in Brentford has launched a new campaign of advertising posters on London Underground.

Over 200 posters have appeared, all of which have been purchased by female entrepreneurs and woman-led start-ups in the UK, to support MicroLoan Foundation – the charity that enables women in Malawi and Zambia to work their way out of poverty.

In a twist on the traditional charity advertising, MicroLoan has sold the ad spaces, donated by JCDecaux and Total Media, to female entrepreneurs and woman led start-ups in the UK. The money raised from selling the poster sites will help to empower women in rural Malawi and Zambia to start their own businesses with loans from MicroLoan Foundation. The profits from these businesses allow them to pay back their loans and lift their families out of poverty, paying for vital food, education and shelter. Each UK business taking part has had a unique poster designed by advertising agency DLKW Lowe.

Female-led companies have taken advantage of the opportunity to promote their business whilst simultaneously supporting entrepreneurial women in rural Africa. A total of 82 companies, ranging from osteopaths to sweetshops, burger bars to recruiters, have participated. With a minimum donation of £100 per location, the campaign is in the unique position of having already raised £20,000 for Microloan Foundation before the posters go live.

Commenting on the poster campaign, Peter Ryan, CEO of Microloan Foundation, said, ““The motivation from the poster buyers to get involved was both generous and humbling; in many cases, it gave them an affordable opportunity to use this type of media for the first time. The £20,000 generated will help almost 300 women in some of the poorest parts of Africa to start micro businesses that will lift themselves and their families out of poverty. I urge everyone who sees one of our posters to share it with their online communities using #SeeaPosterHelpaBusiness to help us raise awareness for the campaign.”

Women receiving loans from Microloan Foundation go on to create further employment for their communities on top of generating vital income for themselves, allowing them to afford a brighter future for their children by providing them with much needed food, medicines and an education.

MicroLoan is helping some of the poorest women in the Malawi and Zambia lift themselves and their families out of poverty.You can also keep up to date via MicroLoan Twitter


August 6, 2015