Large New Restaurant Planned for 10 Hammersmith Grove

'Home of the fieldtray' Farmer J to open in two floors of office building

The entrance to 10 Hammersmith Grove
The entrance to 10 Hammersmith Grove

April 8, 2024

A chain which specialises in serving up freshly prepared food on ”fieldtrays” is planning to open a large new restaurant in 10 Hammersmith Grove.

Farmer J has applied to Hammersmith & Fulham Council for a premises licence to operate a restaurant opening seven days a week, from 7.30am till 12.30am from Monday to Saturday and from 10am till 12.30am on Sunday.

If the application is approved, the new restaurant will be situated on the ground and first floors of the 11-year-old nine storey office building opposite Lyric Square, which houses major companies including UKTV, Accor Hotels and tobacco giant Philip Morris. There will also be an outdoor seating area..

The application states, “ The premises consists of ground and mezzanine floors. The ground floor will comprise an internal and external customer seating area, kitchen, servery counter and accessible customer WC. The mezzanine floor will comprise a further customer seating area, customer WCs and back of house areas.”

Farmer J, which already has ten restaurants open across the City of London and West End, promises “forking good food”, freshly prepared and cooked. Its signature dish is its fieldtray, offering customers their own choice of base, such as grains or brown rice, main dish from a range including charred harissa chicken, gochujang salmon or for veggies, lime leaf tofu curry and two side fishes, from a choice including spiced date sweet potatoes, whole roasted cauliflower, almond caesar or green chickpea tahini.

An example of a 'fieldtray'
An example of a 'fieldtray'

The less decisive can choose ready selected food or salad bowls, and there is a separate breakfast menu, including a range of double egg pots, porridge, toast and rolls. As well as coffee and tea, the drinks menu includes kombucha, green juice and Trip CBD. You can view the whole menu on its web site.

The chain was launched by ex City banker Jonathan Recanati who says he became fed up eating bland meals and left to create the new company ten years ago. His aim is to create “ a meal that is healthy without preaching, delicious but not expensive, and never, ever boring.

“Unlike many other food spots, when you come into Farmer J, you will not be faced with a wall of products just sitting, being kept warm under the heated lights. We prioritise freshness and 90% of our food is made on-site.”

The premises licence application, which is currently open for comments, can be seen in full on this link.

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