Hammersmith branch will be first of its kind in the UK
CGI of the new Hammersmith store
Swedish home supplies retailer IKEA has confirmed the date on which its new store in Hammersmith will be opened.
The small store format, which the company says is the first of its kind in the UK, is set to open in the former Kings Mall Shopping Centre on 24 February at 10am. It will be about a quarter of the size of the usual IKEA.
The focus of the store will be on home furnishing accessories and soft furnishing and there will be a café within the site. The Swedish Deli will serve hot and cold traditional Swedish delicacies, including Smörrebröd open sandwiches, Nordic Chicken Caesar and Swedish Mazarin. Variations of IKEA’s traditional meatballs, including plant ball will also be available. Not only will customers have the opportunity for dine-in and takeaway options, but the Deli – positioned on the edge of the store - will open at 8am on weekdays, one hour earlier than the store itself, to serve commuters.
The Swedish Deli will be open to non-Ikea customers
The opening represents a departure from the out-of-town larger stores traditionally associated with IKEA and will become its eighth high street store globally. There will be 4,000 product lines on display and 1,800 available to take away on the same day.
Roomsets as opposed to the traditional market hall will aim to bring to life urban living, while larger home furniture pieces will also be on display and can be ordered for home delivery or delivery to nearby collection points.
The branch will be spread across two floors and cover 4,600sqm.
The store will also feature a small circular hub, where customers will be able to access IKEA’s popular Buy Back service, enabling them to trade in selected used furniture for IKEA vouchers and purchase pre-loved items that can be taken home that day.
IKEA Hammersmith will be located within 'LIVAT Hammersmith’ - a new meeting place being developed by Ingka Centres which owns IKEA and purchased the Kings Mall Shopping Centre in 2019.
LIVAT Hammersmith is the company's new layout for the shopping centre
Peter Jelkeby, Country Retail Manager and Chief Sustainability Officer at IKEA UK & Ireland said, “As shopping habits evolve and city centres continue to be redefined in the wake of the pandemic, this new store format marks the next step in our business transformation as we strive to make IKEA more accessible, affordable and sustainable.
“For the first time, Londoner’s will be able to take the tube to an IKEA store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home. They will also be able to explore the whole range, for delivery to a convenient collection point or directly to their home."
The store has been awarded a BREEAM ‘Outstanding’ certification, a sustainability rating given to less than 1% of UK new non-domestic buildings.
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January 26, 2022