Brackenbury Working Group Withdraws Support for Traffic Scheme

Overwhelming opposition from businesses to a Clean Air Neighbourhood

Businesses in Brackenbury were overwhelmingly opposed to the plan. Picture: Google Streetview

June 5, 2023

The prospect of a new Clear Air Neighbourhood scheme in the Brackenbury area appears to have receded following a recommendation from a working party not to proceed with the proposal.

The trial scheme envisaged was an ANPR enforced series of restrictions similar to the one operating in South Fulham which would have barred non-local traffic from passing certain points.

The South Fulham scheme has proven to be very controversial with its proponents pointing out that it has significantly reduced traffic on some residential streets but opponents claiming this had just been achieved by transferring vehicles to other roads causing extra congestion and pollution overall.

When Hammersmith and Fulham Council proposed extending this kind of measure to other parts of the borough it pledged that no scheme would be introduced without thorough local consultation and evidence of support. The Better Brackenbury Working Group, which is made up of a number of residents associations and other organisations, was formed to consider the traffic measures in detail.

Over the last six months the working party developed a series of plans for the improvement of the local environment of which the traffic restrictions was just one.

Although there has been no formal announcement, we have been informed by a member of one of the organisations represented in the group that the working party would not support camera-enforced measures such as the ones in Fulham. The main reason was the overwhelming opposition to such a scheme from businesses in the area with over 40 responding to the recent consultation exercise negatively.

A member of one of the resident groups said, “The council still could press ahead with the scheme if it wanted. Experimental Traffic Orders effectively incorporate a consultation and a trial so technically it doesn’t need the approval of the working group to proceed. However, having made great play about community involvement in the development of the scheme in the local area, this would be difficult for them to justify. I think this means the plans are dead in the water.”

The Better Brackenbury Working Party will now look at alternative ways that the objectives of the original proposal could be achieved.

Over a period of six months, the Working Party developed improvement plans for a number of locations across the area, consulting residents at various stages, together with a plan for the planting of more trees and suggesting ways to improve the conservation area and to find ways to meet climate challenges.


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