JD Sports Returns to King Street After a Decade's Absence
Sportswear chain taking over the former New Look premises
The new JD Sports store on King Street
November 28, 2022
JD Sports has returned to King Street in Hammersmith after an absence of a decade.
It opened its new store on the former New Look premises at the front of Livat Hammersmith, the former Kings Mall Shopping Centre, this Saturday (26 November). The launch event was soundtracked by DJ Raymond.
The 4,000sq. ft space starts trading just in time for the Christmas shopping season and will employ 27 people.
The store will stock all the biggest brands including Nike, Adidas, The North Face, Hoodrich and more in time for the holiday season. There is a new customisation bar for trainers, allowing consumers to choose a range of coloured laces and hardware to help refresh and personalise their winter look.
The 18.2m wide, double-height shopfront has wintery window placements from influencers, musicians and athletes from JD’s 2022 ‘King of The Game’ campaign.
James Air, Head of Group Acquisitions at JD said, “ The store is the perfect size for our customers and will stock all major product lines. We have been looking for the right property here for some time and were delighted to partner with Ingka and Ikea who are investing so heavily in Hammersmith.”
Natalia Petelina, Meeting Place Manager at Livat Hammersmith said, "Livat Hammersmith is providing the community with a convenient retail destination as well as a space to meet, spend time and enjoy new things. We’re delighted to have JD Sports opening, just in time for visitors to complete their Christmas shopping.”
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